TBernard FILM Site

• Who Are They?

• Target audience

• Audience Profile

• How do we appeal?

• Age

• Gender

• Demographics

 

 

HYPODERMIC NEEDLE THEORY

Uses and Gratification

Two Step Flow

Audience Theory                                                           

Opinion Leaders

Opinion Followers 

Diversion

Personal relationships

Personal Identity-Putting the audience in the video

Surveillance

 

DIFFERENT TYPES OF ADS:

• Conceptual

• Stylised

• Didactic